At Meta Connect 2026's keynote on September 23, Mark Zuckerberg unveiled the next step for Muse, the personal AI agent Meta launched earlier that month: a dedicated device called Muse Charm, a pair of $1,299 virtual reality glasses, and a business model that will charge a commission on transactions the agent completes on the user's behalf.
Meta introduced Muse Realtime Avatar, a new model that gives Muse its own digital avatar — which Zuckerberg referred to as "Jolly" — that users will be able to video-chat with in real time. The company's stated idea is that its previously faceless AI software should gain a face, a body, and a voice, to feel more approachable for everyday tasks like managing email and calendars.
Alongside the software, Zuckerberg showed off Muse Charm, a physical device meant as a companion to the agent, and a pair of virtual reality glasses priced at $1,299. Based on what was presented at the event, the planned ship date is "in time for the holidays" in December, though Zuckerberg noted that final details are still being worked out.
Meta confirmed Muse will remain free for a high volume of usage ("a huge number of tokens"), with the expectation of generating revenue down the line by charging a small commission on transactions the agent executes. Meta's Chief AI Officer, Alexandr Wang, detailed that payment support via PayPal has already been added, and integrations were announced with retailers including Walmart, Best Buy, The Gap, Sephora, Wayfair, and American Eagle, among others.
Carlos Montiel is an enterprise AI solutions architect. He implements LLMs, Agents, RAG, and orchestrators for businesses in Guatemala and Latin America. Reach out for a consultation.
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